Feb 15, 2016
K.V.Aditya BharadwajSource: The Hindu
A screenshot of the new website
H.R. Sridhar, founder (centre), with his sons Raman (left) and Lakshmeesha in front of Iyengars’ Bakery at Austin Town in Bengaluru.— Photo: By Special Arrangement
In the era of online shopping, why should that distinct, traditional evening snack of ‘aloo bun’ and ‘nippattu’ stay away from online delivery?
Not anymore. You can now order your ‘aloo bun’ online and get it home delivered from the iconic Bengaluru brand — Iyengars’ Bakery.
While there are several such bakeries in the city, Iyengars’ Bakery was one of the first to be started in 1981 in Austin Town. The bakery, which has patented the trade name, has now expanded with e-commerce service with Iyengarsbakery.com
Lakshmeesha, an engineer by training and second generation baker, and son of H.R. Sridhar, who started the bakery, is the man ushering in the change. Presently, the firm is delivering its products in 75 localities across the city for a minimum order of Rs. 200. The delivery charge is Rs. 30 for all purchases between Rs. 200 and Rs. 500, and free for orders above Rs. 500.
Mr. Lakshmeesha told The Hindu that on an average, they get 10 to 12 orders a day and it fluctuates depending on holidays, seasonal variations, and festivals. “The prices of our products are lower compared to other products being traded online. To make home delivery viable is the biggest challenge, which has forced us to take relatively large orders online,” he said.
The firm is now working to rope in other Iyengars’ bakeries in the city, to offer their products on the e-commerce platform. “Almost every area has an Iyengars’ Bakery today and we have identified around 100. This would be a formidable pan-city network to take on the might of the onslaught of processed foods and the new entrants,” Mr. Lakshmeesha said.
Talks with at least 20 such bakeries are under way, but the challenge is to bring a diverse set of players to agree on common terms, he said
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