Feb 16, 2016
Varun Arora
Source: techcircle.in
Gurgaon-based Fingertip Foods Pvt Ltd, which runs online meal service startup Frsh.com, has closed its operations in Noida and Delhi, laying off 20 employees in the process.
The company will now focus on its operations in Gurgaon, where it will now aim to deliver orders within 30 minutes, against the earlier norm of one hour, Badal Goel, founder and CEO, Frsh.com told Techcircle.in.
According to Badal, it is difficult to run operations in three cities simultaneously when the company is going through a process change.
“It is a big process change and it is difficult to run operations in three cities simultaneously. We realised delivery is something we need to work on and we need to open more kitchens. When there is a big change, it is wastage of money, wastage of resources to operate in multiple locations,” Goel said.
“We realised that earlier we were promising one hour delivery time and one hour is too long. We realised we can’t ask customers to wait for that long and now we are working on the delivery time,” Goel said. “Earlier in Gurgaon, we had only one kitchen but now we will have multiple kitchens to bring down delivery time to 30 minutes.”
Varun Arora
Source: techcircle.in
Gurgaon-based Fingertip Foods Pvt Ltd, which runs online meal service startup Frsh.com, has closed its operations in Noida and Delhi, laying off 20 employees in the process.
The company will now focus on its operations in Gurgaon, where it will now aim to deliver orders within 30 minutes, against the earlier norm of one hour, Badal Goel, founder and CEO, Frsh.com told Techcircle.in.
According to Badal, it is difficult to run operations in three cities simultaneously when the company is going through a process change.
“It is a big process change and it is difficult to run operations in three cities simultaneously. We realised delivery is something we need to work on and we need to open more kitchens. When there is a big change, it is wastage of money, wastage of resources to operate in multiple locations,” Goel said.
“We realised that earlier we were promising one hour delivery time and one hour is too long. We realised we can’t ask customers to wait for that long and now we are working on the delivery time,” Goel said. “Earlier in Gurgaon, we had only one kitchen but now we will have multiple kitchens to bring down delivery time to 30 minutes.”
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